My name is Aimée and I'm currently an ACD
I can ideate, write, and strategize. Plus, I have won over 20 awards in my career.Thinker
Developed campaigns for Walgreens, Mercedes-Benz, Rums of Puerto Rico, Banco Popular of Puerto Rico, PepsiCo, Triple-S, and Liberty Cablevision, among others.Writer
Co-wrote a short film, and published social thought pieces, essays, poetry, and fiction. I also wrote my thesis and that was a lot of writing.
Fun fact time! I enjoy puzzles a lot (in all their forms). I'm almost trilingual, take many road trips, play tennis, read a lot, cook, knit, and read things upside-down.
- My digital lifeFrom Community Manager to Lead Ideator and content strategist to recently ACD, I have worked on many projects in the digital world. Here are some of my favorites due to their success, but feel free to ask about my experience.
Kings of Perreo
What do you do when a comedy influencer doesn't buy the website from his parody video about reggaeton artists' outrage over being left out of the Latin Grammys? You buy it, put up dogs for adoption named after reggaeton artists, and create music videos for them! Kings of Perreo's fast-response won awards locally and internationally, including a Luum Award for Essence of Message.
Ante la duda, pregunta
This CDC initiative sought to help women get free contraceptives during the Zika Outbreak in Puerto Rico. I worked on the development of the concept, scripts for videos, and text for the website. According to the client, this was one of the most successful campaigns they've run in Puerto Rico, and due to those results, they decided to extend it to other Caribbean countries.
A Gift for Willy
This was a very successful promotion for Father's Day for the client, but that's only the second reason why it is one of my favorites. I worked on the concept and oversaw the promo execution. I don't want to spoil it, so click and watch the case study. Just have some facial tissues at hand. Also, this promo won two local Digital Marketing awards.
Some of my latest work.
MediumPersonal writing exploring self-care and other areas of interest.View more details...
Messy Nessy ChicA fictional story based on the photo.View more details...
The Fortune of LoveA reflective essay about the demise of a relationship and what comes after.View more details...
Un Juego en la placitaA Spanish fiction about how the lives of men when decided between Greek gods while playing domino in a Puerto Rican landmark. English version available upon request.View more details...
Wellness NewsletterWeekly newsletters with wellness advice geared toward millennials.View more details...
The new Mercedes-Benz models have an aromatherapy system that can be life-changing during your drive. The spot COUPLES was a Cannes Shortlist in 2017, and the whole campaign won 4 silver awards in Cúspide (our local ad competition).
For this campaign, we recycled our old radio ads and made them feel like new, just like Mercedes-Benz certified pre-owned cars. This campaign won three Cúspide awards.
Radio-RescheduledWhen you can watch whatever you want, whenever you can, the negotiation power is in your hands. These radios won two Cúspide Awards.
Some of the TV Spots I've worked on.
A mother's love has no boundaries.
A serenade in the technological world.
- Print WorkHere are some of the prints I've worked on
This print work was done for a milk with 61% more calcium. The closing line says "with extra calcium". These prints won three Cúspide Awards.
People can draw inspiration for paint from anything. Here we wanted to demonstrate the versatility of the paint range. The closing line is a play on word "Prueba", which means taste and try in Spanish.
Smart Protect is a protection plan for electronic devices. We worked from the insight that disasters seem to attract each other. The closing says: "The attract each other, Smart Protect covers them"
- (Short) Film Work
Some friends and I got together and created a small production company, Monte Bandido, and participated twice in the 48 Hours Film Festival. Arte 51 was our first entry, and it won five awards, including Viewer's Choice. Por Feo, our second project, won four awards, including Best Short Film, Best Actor, and Viewer's Choice. I'm currently writing a short film that I hope I'll get to show soon!